Curriculum Vitae


📜 Below is a timeline of my work history—everything from my full-time roles to contract projects.

Keep scrolling to read my career story:

2007

Freelance/Contract: Marketing Consultant, Trestini Marketing

2007 – Present

January 23, 2025

New Contract: Paid Media Specialist, Inbound Back Office

January 23, 2025 – Present

New Work Project: Paid Media Specialist at Inbound Back Office.

December 4, 2024 – Present

New Contract: Content Writer, Inbound Back Office

December 4, 2025 – Present

New Work Project: Content Writer at Inbound Back Office

Content Writing and SEO Optimization for Legal and Auto clients.

June 26, 2024

Work Conference: Alicia and I, Washington D.C.

I was in town for the DHS conference and met up with my Ad 2-colleague-turned-friend Alicia. It was 100 degrees.

April 1, 2024

New Contract: Paid Media Manager, Vaughn Harlow

New Work Project: Paid Media Manager for Home Depot’s “Retool Your School” Program

September 2023

Departure Notice: Paid Media Manager, Mindsailing

In September 2022, I was impacted by an estimated 84.62% company-wide layoff, marking the end of my time at Mindsailing. While this was an unexpected change, I’m incredibly grateful for the experiences and connections made during my tenure. I’m thankful for the opportunities I had to grow and contribute, and I look forward to what’s next in my journey.

January 2023

New Contract: Associate Media Strategy Director, The Richards Group (TRG)

January 2023

New Contract: Paid Social Specialist, The Richards Group (TRG)

February 10, 2023

Team-building Activity: Mindsailing Sent Us Pizza Kits!

All the way from Minnesota. They had a chef teach us how to make homemade pizza on Zoom together 🙂

October 2022

New Job: Paid Media Manager, Mindsailing

Minneapolis, Minnesota (Remote)
Full Time: 40 hours/week
October 2022 – September 2023


Clients: United Healthcare (B2B), Minnesota Department of Natural Resources (DNR; B2C)

June 2021

New Job: Senior Social Media Specialist, Butler/Till

New York, New York (Remote)
Full Time: 40 hours/week
June 2021 – October 2022


Clients: Amgen, Bristol Myers Squibb (B2C)

2018 – 2021

New Contract: Paid Media Planner and Buyer, We Are Rosie

2021

New Contract: Paid Media Manager, Publicis/Spark Foundry/Campbell’s

March 2021

New Contract: Social Media Specialist, Inbound Back Office

New Work Project: Social Media Specialist (Organic) at Inbound Back Office

October 25, 2018

Networking Event: Jodi and I, Atlanta, GA

Hanging out with the Paid Media wizard in the ATL!

2018 – 2019

2018 – 2019

Senior Social Media Manager, Flapjack Agency

June 30, 2017

National Social Media Day, Orlando, FL

Biggest selfie in Orlando at Big Eye Agency!

January 2015 – January 2017

Senior Social Media Manager, Marketing Nutz

St. Cloud, Florida
Full Time: 40 hours/week


Clients: Adobe, Aruba Networks, Hewlett-Packard Enterprise, HostGator, Pinot’s Palette

January 2014 – January 2016

Community Manager, Kore AI

Orlando, Florida
Full Time: 40 hours/week

Created/managed social media policy and community strategy for enterprise platforms and employees Identified influential communities and users in enterprise messaging via social media listening platforms (BrandWatch, Hootsuite, TweetDeck, Google Alerts, etc) Monitored keywords, trends and data in Hootsuite and Google Alerts for competitive intelligence Built Pardot Google Data and email campaigns for customer feedback and user acquisition

March 2014 – December 2014

Digital Project Manager, Purple Moon Media

Orlando, Florida
Full Time: 40 hours/week

Started and completed digital marketing projects for clients in restaurant and hospitality Managed client communications (project schedules, meetings, timelines, deadlines, etc) Led editorial campaign and team of 4 interns generating 500k online views per month

January 2014 – March 2014

Digital Marketing Intern, .Com Marketing (acquired by Edgecore)

Orlando, Florida
Full Time: 40 hours/week

Managed pay-per-click (PPC) budgets in Google AdWords, created content marketing campaigns, and optimized keyword research for 10+ local clients in Central Florida


Clients: Orlando Science Center, Tijuana Flats, Courtyard Marriott, Tony Roma’s (B2C)

January 2012 – 2013

Social Media Strategist, Smith Publicity

– Managed digital strategy and 5+ social media networks daily for authors in traditional book publishing
– Drove web traffic and sparked online engagement by promoting clients digitally on social media
– Published How To Publicize Yourself On Social Media in April 2013 edition of monthly newsletter

January 2012 – 2013

Director of Operations, YouDoPR

– Implemented initial social media content calendar and built media lists in Vocus for DIY marketing
– Helped develop new press release writing service resulting in ongoing 3 month publisher renewal
– Exhibited PR services at regional book festivals with return on investment from new sign­ups

2011

BA, Comparative Literature, Rutgers University

May 2011 – Convocation Speaker, Undergrad Class ‘11 Remarks, Comparative Literature
Sep 2010 – May 2011 Independent Study in French New Wave Film, Dr. Flitterman-Lewis
Sep 2007 – May 2008 Hunger & Homelessness Internship, NJPIRG Student Chapters
Sep 2007 – May 2011 Dean’s List and Honors Selections; Academic Excellence Grant


https://complit.rutgers.edu/images/stories/Files/Newsletter/comp%20lit%20newsletter.pdf

2011

BA, Visual Art, Rutgers University

Sep 2010 – May 2011 Senior Thesis Exhibition: InnerSpace, Mason Gross School of Arts

Mar 2008 – Jul 2010 Visual Art Coordinator and Photography Manager, ArtHouse

Sep 2007 – May 2010 President, Rutgers University Photography Club

Sep 2007 – May 2011 Dean’s List and Honors Selections; Academic Excellence Grant

Certifications

Walmart Connect
Hubspot
LinkedIn
StackAdapt
Sprinklr
Reddit
Google Analytics
Hootsuite

HONORS AND AWARDS
2021
GOLDFISH
Contributor: Go for the Handful Campaign (Multiple Awards)

2018: Neon Swan Awards, Orlando, FL
https://www.neonswanawards.com/neon-swans-l-z.html

https://nonahoodnews.com/wp-content/uploads/2019/02/OrlandoNeonSwanAwards_2.28.pdf

2018
NEON SWAN AWARDS
Orlando Social Media Awards

2016-2018
AD 2 ORLANDO (AAF)
Director: Awarded #1 in Communications & #2 in Diversity in National Ad 2 Competition (2 years in a row)

My role: Directed and oversaw Communications and Diversity

Result: Awarded #1 in Communications & #2 in Diversity in National Ad 2 Competition (2 years)

MUSIC
2023
DAN EX MACHINA
All is Ours, Nothing is Theirs (Record Album, Explicit)

About:
I sang on a few songs on Dan’s record (and played a few live events in the Philly area back in the day with artists like Tim Fite and Low Cut Connie) to support Dan’s band with some female vocals.

My friend Rylan (formerly Liz) also played trumpet on a track or two. It was a fun thing to do at the time, post-college (recorded in 2012 but produced in 2022), and I can’t believe Dan finally let this album see the light of day… 10 years later.

I’ve always been a shy singer but being able to do this behind the scenes was fun.

The Album:
I’m on a few songs:

– “Staring Problem”
Pete Gotta: drums with extra pong
Ryan Maffei: keyboards, synths
Cat Trestini: vocals (and some harmonies)
Dan Weiss: vocals, guitars, bass

– “Drinking and Driving (Separately)”
John Burlage: mandolin missing a string
Doug Gallo: vocals
Pete Gotta: drums
Hillary Johnson: drum samples
Greg Kinloch: bass
Mike Parrone: vocals
Cat Trestini: vocals
Dan Weiss: vocals, acoustic guitar, searching “crowd noise” in Soulseek and sampling the first couple results

– “Jonah” (Lisa Walker; Wussy cover)
Cat Trestini: vocals
Dan Weiss: vocals, acoustic guitar, tambourine



This album has some explicit material, so you’ve been warned. You can listen to it on Bandcamp or Spotify:

Bandcamp: https://danexmachina.bandcamp.com/album/all-is-ours-nothing-is-theirs

Spotify:

Press:
Robert Christgau, Dean’s List: 2022 https://robertchristgau.com/xg/pnj/deans22.php

Robert Christgau, Consumer Guide: 2022
https://www.robertchristgau.com/get_album.php?id=18056
https://robertchristgau.substack.com/p/consumer-guide-august-2022
“This is hardly the first album from Dan Weiss’s outer-Philly band. But few if any of their previous songs promised anything approaching the female-male opener’s indelible sendoff–“We’re gonna die in this house/Baby I know that you always said it/We’re gonna die in this house/Baby I know that it’s so pathetic”–or essay adulthood’s varying alt-rock narratives, sonics, and points of view they nail again and again on an album that maintains for 19 tracks. Sample pickup fantasy: “Please send a gorgeous woman to knife me in the throat/It’s better than feigning interest in architecture.” Sample sex fantasy: “I want you to plunder my insides/I want you to put me at risk/I want to cave in where I’ve never been bitten/I want you balled up in my fist.” Solid tunes impart cred to unlikely stories in which the singer runs disconsolately for prom king or a couple cheat on each other with each other via accidentally matched Ashley Madison accounts. “The kids love torture porn and candy corn you’ve been warned” I’ll take under advisement. A-“

Tom Hull, 2022
https://tomhull.com/ocston/blog/archives/3050-Music-Week.html
“Dan Ex Machina: All Is Ours, Nothing Is Theirs (2022, self-released): New Jersey band and/or singer-songwriter Dan Weiss — not the drummer, nor the other drummer, but known to me mostly as a rock critic. Several albums and EPs on Bandcamp, little noted elsewhere. This batch was written 2003-11, played live and eventually recorded over the last decade, with shifting lineups, but they get better as the record goes on (and as you play it more). One called “Drinking and Driving (Separately)” finally delivers everything that the pre-rock-and-roll scolds feared. [was: B+(***)]] A- [cd]”

Anthony Is Writing, 2022
https://anthony-is-writing.ghost.io/my-favorite-albums-of-2022/
An aging young man refuses to give up either the dream of the ‘90s or sex apps. A woman is nice enough to harmonize. (“Leave A Mark,” “Drinking And Driving (Separately)”)

Semipop Life by Brad Luen, 2022
https://bradluen.substack.com/p/odds-and-ends-123
Excellent critic illustrates tales of functioning with dysfunction and vice versa with a history of alt-rock guitar, a pretty solid rhythm section, better singers than himself, and much better singers than himself (“Drinking and Driving (Separately)”, “Staring Problem”, “At Least I’m in Love”)


The Punk Site, 2022
https://www.thepunksite.com/interviews/dan-weiss-dan-ex-machina/
“Staring Problem is a good example of how this record was an evolution for me. I loved the chorus and melody I had, but I knew the song needed more. It would be nothing without Ryan Maffei’s visionary keyboard and synth ideas, especially, after the bridge, all of which he brought in himself and I don’t believe I asked for a single change. Same with Cat Trestini’s gorgeous harmonies, which she wrote. Bringing in outside collaborators to add layers and dynamics beyond my ken [understanding] was what elevated this album and my song-writing. That said, my bass playing on the bridge is one of my favorite things I’ve ever written. I don’t see myself writing this straight-forwardly about romantic relationships ever again because “it’s easier to make her come when she is off her meds” was ripped from the headlines and the person I was dating at the time hated it. It was too great a line, though; that song has lasted a lot longer than the relationship did. These days, it’s probably my favorite thing on the record.“

“I have a Wussy tattoo on my left arm. They’re one of my favorite bands and “Jonah” is my favorite Wussy song. I wish they played it more live. Cat [Trestini] sounds lovely on it.“


2003-2007
SOUTH JERSEY
MSHS Chorus and Chamber Choir; MS Community Choir

I was a part of various choruses and choirs when I was younger in and outside of school in Southern New Jersey

ART EXHIBITIONS
2011
INNER SPACE (THESIS SHOW)
Art Exhibition
Mason Gross School of the Arts, New Brunswick, NJ

PHOTOGRAPHY


2010
EXPOSURE PHOTOGRAPHY SHOW
Art Curator
New Brunswick, NJ

2010
ART HOUSE
Art Curator
New Brunswick, NJ

2009
SPACE
Art Curator
Colab Arts Center, New Brunswick, NJ

PHOTOGRAPHY
2015
WEDDING FOR LINDSEY
Lake Eola, Orlando
Digital Photographer

PHOTOGRAPHY


2013
EUROPE BACKPACKING TRIP
Digital Photographer, Flickr and Tumblr

2013
VILLAGE VOICE, CONOR OBERST
Photographer, Digital and Film

2011
ALL POINTS WEST FESTIVAL
Press Photographer, Digital

2011
RUTGERS UNIVERSITY DIVERSITY EVENTS
Digital Photographer

2011
COLAB ARTS AND ARTHOUSE
Digital and Film Photographer

Sister organizations, did photography and art curation

2011
RUTGERS UNIVERSITY CAREER SERVICES
Freelane Photographer, Digital

This theme comes with multiple blog patterns that can be used to display posts on any page. Simply add a blog pattern to your home page template, or the page that is set as the Front Page. You can customize the Query Loop to suit your needs.

2011
RUTGERS PHOTOGRAPHY CLUB
Photographer, President

No, there are no plugins required by this theme. Everything you need to design an amazing website is provided by the framework.

2011
NEW JERSEY FOLK FESTIVAL
Press Photographer, Digital

Cookies can be used to store user dark mode settings when clicking the toggle switch

2011
WEDDING FOR LIBERTY SUMNER
Film Photographer