Home Depot: Retool Your School
The Home Depot is the world’s largest home improvement retailer, offering tools, construction products, appliances, and services.
I supported the paid media team to launch Home Depot’s “Retool Your School” Q4 campaign to reach Historically Black Colleges and Universities (HBCUs) in 2024.
Over the past 16 years, Retool Your School has contributed more than $12 million in grants and funded hundreds of transformative projects.
Colmet
Colmet is a steel manufacturing company that sells edging and planter products for landscaping.
I supported the paid media team to launch the Colmet Spring campaign to reach DIY homeowners and pro landscaper audiences in 2023.
UnitedHealthcare
UnitedHealthcare (UHC) is a leading U.S. health insurance provider, offering plans for individuals, employers, Medicare, and Medicaid.
I supported the paid media team to launch several campaigns across various UHC departments such as UHC Enterprise Employer and Individual (E&I) B2B and UHC Community and State (Medicaid) B2B and B2C in 2022 and 2023.
I worked hands-on with a small paid media team to launch paid social ads and programmatic programs across UHC Enterprise (E&I) B2B accounts.
I also co-managed external vendor relationships specializing in programmatic (such as 3P StackAdapt managed service). This resulted in launching ads across Paid Social (Facebook and LinkedIn) and Programmatic aunch Display, Native, Email, and Video CTV Programmatic ads.
★ ★ ★ ★ ★
Julie Mackenzie
CEO, Mindsailing
“Cat is a master of her craft and a standout collaborator. Cat and I worked together on multiple campaigns for nearly 2 years. She is alert to every detail and can manage across multiple stakeholders, clients and projects. She maintains a keen eye toward industry trends and best practices, ensuring what she delivers is always best-in-class. She is cool under pressure and yet always prepared with a point-of-view. Cat is performance oriented anyone would be lucky to have her on their media team.”
Julie Mackenzie
CEO, Mindsailing
“Cat is a master of her craft and a standout collaborator. Cat and I worked together on multiple campaigns for nearly 2 years. She is alert to every detail and can manage across multiple stakeholders, clients and projects. She maintains a keen eye toward industry trends and best practices, ensuring what she delivers is always best-in-class. She is cool under pressure and yet always prepared with a point-of-view. Cat is performance oriented anyone would be lucky to have her on their media team.”
Minnesota DNR
The Minnesota Department of Natural Resources (DNR) is part of the local government and public sector in Minnesota. They protect and manage land, water, fish and wildlife — and provide access to outdoor recreation.
I supported the paid media team on the client’s seasonal safety campaigns including the Winter Ice Safety Campaign in 2023.
★ ★ ★ ★ ★
Heather Saucier
CIO, Mindsailing
“Cat was an essential member of our engagement team. She consistently delivered for our clients by managing high-volume campaigns and anticipating their needs. Cat developed paid media strategies with a focus on testing. She regularly exceeded benchmarks and helped our clients navigate change in an ever-evolving digital landscape. Her passion for the space and tenacity for growth are contagious.”
Heather Saucier
CIO, Mindsailing
“Cat was an essential member of our engagement team. She consistently delivered for our clients by managing high-volume campaigns and anticipating their needs. Cat developed paid media strategies with a focus on testing. She regularly exceeded benchmarks and helped our clients navigate change in an ever-evolving digital landscape. Her passion for the space and tenacity for growth are contagious.”
Goldfish
Goldfish is a snack in Retail and CPG under Campbell’s (Pepperidge Farm).
I supported the award-winning “Go for the Handful” B2C paid media campaign in 2021.
Dunkin’
Dunkin’ is a coffee-based QSR in Retail and CPG.
I supported the execution of a $1MM planned media budget to launch over 100+ live campaigns each month with a team of 9 in 2018.
