I’m happy to share that I’ve obtained two new certifications from Walmart Connect: Walmart Connect Retail Media Certification from Walmart Connect and Walmart Connect Ad Certification in Walmart DSP!
The Walmart Connect Retail Certification received on 1/17 provides me with the foundational knowledge on Walmart Connect’s retail media advertising solutions, including onsite, offsite, in-store, and omni-channel capabilities.
The Walmart Connect Ad Certification in Walmart DSP received on 1/18 is created in collaboration with The Trade Desk and offers an in-depth overview of the value and benefits of Walmart DSP. I learned more about media planning, how to set targeting strategies, and how to analyze measurement and reporting to optimize campaigns to potentially achieve even better ad performance.
