Projects
Click on each project section to see case studies and more information.
Paid Media Advertising
Clients: Colmet, Firehouse Subs, United Healthcare, Minnesota Department of Natural Resources, Bristol Myers Squibb, Campbell’s, Goldfish, Dunkin’
Industries: Home Improvement, Landscaping, CPG, Food and Beverage, Healthcare, Government, Environment, Pharmaceutical, Manufactured Goods
Paid Media Activations/Tactics:
Audio: Radio, Streaming
Custom Programs: Homepage Takeover, Influencer, Sponsorships, Brand Moment
Display: Banner Ads, Email
Programmatic: Contextual Targeting, Native
Search: Google Ads, Performance Max, YouTube
Social: Meta (Facebook/Instagram), Pinterest, LinkedIn, Twitter/X, Snapchat, Reddit, TikTok
What I Did:
I worked with various clients at marketing agencies both in-house and as a freelancer. Briefs ranged from building awareness of products to targeting customers geographically to get them to walk into the store and make a purchase.
Sometimes I was in the role of media planning and strategy and other times I was building and executing media plans.
Social Media (Organic)
Clients: Ebix (Dental Decks, Oakstone), Musselwhite (Chenango, Strength, Rightemp), Inbound Back Office (white-labeled)
Industries: Education, Healthcare, Insurance, Home Services, Construction, Manufacturing, etc
Social Media (Organic) Activations/Tactics:
– Meta (Facebook/Instagram)
– Google My Business
– LinkedIn
– Pinterest
– Reddit- Snapchat
– Twitter/X
What I Did:
I’ve been hired to do organic social media management for 100+ clients since 2012. This page focuses on recent Social Media (Organic) freelance campaigns.